I was one of the first people to successfully launch a new product with crowdfunding, back when it was a very experimental concept. It was a funky idea, a Desktop Jellyfish Tank, but thanks to my crowdfunding, that small business was launched to a whole new level and eventually acquired. The jellyfish journey was a dream come true and it would have been impossible without the upfront capital provided by 515 friends, family, and complete strangers.
Since becoming somewhat of a poster child for crowdfunding, countless people have asked me questions like, “What’s the secret to a successful campaign?” or “What platform should I use for my campaign?”
The former question is easy to answer: make something people want and they’ll tell you how much they like it with their credit cards.
The latter question has become more complicated. Since 2011, the crowdfunding revolution has given rise to dozens of new companies. However, having tested a number of them, I now believe Tilt is the best option. And to put my money where my mouth is, I just launched a Tilt/Open campaign for my latest new product, the World’s Smallest Phone Charger.